Clients

We have a simple philosophy for all our clients. We aim to make them No. 1 in their market segment. We have succeeded quite a number of times in achieving this objective.

Examples include a Kitchen Design company, a wood Heater manufacturer, a Boat Dealer, a TV/VCR retail chain, several motor car dealers, and lately, a supermarket chain.

If we cannot make our clients No. 1, we maintain the marketing philosophy of giving them the image of being No. 1, which is often then reflected in rising sales.

 

Ritchies Supermarkets
The largest independently owned supermarket and liquor chain in Australia. In eight years, we have helped the company to almost double the number of their stores by moving their major advertising expenditure from local press to mainstream television. Sales figures increased markedly through each television flight and we carefully transferred our advertising investment as budgets and new store openings allowed.

Floorworld
In keeping with the Floorworld positioning statement ‘We bring the world to your feet’. Media Projects has designed a new corporate image on television for the Floorworld Group of stores in Victoria, New South Wales and Tasmania. The commercials feature the best of the outdoors being transformed into elegant and luxurious indoor floorcoverings through the magic of digital editing. Recently launched this new image will form the basis of Floorworld’s push for a greater share of Australia’s ever increasing floorcovering markets as a result of the building boom of recent times.

MAS National Apprenticeship Services
MAS National was a successful bidder to manage apprenticeships when the CES was dismantled in 1998. Originally assigned two of the five major areas in Melbourne, MAS National proved so successful in developing and managing apprenticeships that in two  subsequent bidding processes to the Federal Government, they were also assigned rural Victoria, Sydney, and Adelaide. Utilising limited television, daily press and radio to grow their market, MAS National’s sales team have capitalised on cost-efficient, targeted  business-to business advertising campaigns.

Shopping Centre Launches and Promotions
Media Projects has launched 7 new centres in the past 10 years and maintains on-going campaigns and promotions to juice up their bottom line every year. We handle the whole project from the original logo design to managing in-centre entertainment. Centre  promotions include Burnside Shopping Centre, Acland Court St Kilda, Somerville Plaza, Gateway Langwarrin, Pakenham Place, Rivergum South Morang, Diamond Creek Shopping Station, and Aspendale Gardens.

Pharmacy Launches & Promotions
Amcal and Chemmart have utilised the retail expertise of Media Projects to launch new or upgraded pharmacies to capture a larger slice of their prime markets. Cost effective promotions that co-ordinate with the brand image are executed to put these new pharmacies on the retail map.

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